Elena Persaud

“I continue to be amazed by the incredible role women have played and continue to play in forming the foundations of our industry”

My time in the industry began in Bristol when I was working under the DJ alias ‘The Yard Woman’ while simultaneously studying to become a chemist. But the electronic music industry has always felt like a cultural home to me — a space where I feel most at ease and passionate about extracting ideas and concepts from the people around me.

So as well as producing my own progressive techno tracks, I now work for FR808DOM in Bristol, covering many exciting projects, including Lady of the House, a book by Laila McKenzie & Ian Snowball. It features inspiring interviews with so many powerful women in dance music; I continue to be amazed by the incredible role women have played and continue to play in forming the foundations of our industry. 

In the future, I hope to see more women in managerial roles in the music industry as there’s a gender imbalance that’s still apparent. And as we emerge out of lockdown, I hope to see the industry giving more opportunities to up-and-coming artists and fresh talent.