The Drinks Trust is partnering with a task-force of the hospitality industry’s main trade associations, professional bodies and charities to call on the nation to support our beleaguered sector by visiting their favourite venue on 18 September, and celebrating National Hospitality Day.
National Hospitality Day will be a nationwide celebration of our brilliant and resilient pubs, bars, hotels, restaurants and foodservice outlets, and the suppliers that support them. It will be a showcase of all that’s great about UK hospitality; a collective shout-out for the places we’ve all missed; and a financial shot in the arm for a sector that’s been hit hardest by Covid. And it will provide a chance for the country to say “welcome back, we’ve missed you” by supporting its favourite places.
We’re inviting operators and suppliers to do what you do best: delight your customers and guests by laying on exciting activities, offers and events. How you decide to support is up to you. Activities could be as ambitious as hosting a gala dinner with guest chefs, mixologists and MWs, or arranging a Q&A with a local celebrity. Or they could be as modest as laying on free nibbles and entertainment; or cooking a hog roast in your pub, bar or restaurant.
Whatever you do, the common aim is for participating businesses to showcase the industry at its best: creative, entertaining, nourishing, engaging – at the hub of our communities, and providing jobs and income for the country.
We’ll ask all participating businesses to build a fundraising element into their activities, to support UK hospitality’s four main charities: The Drinks Trust, Hospitality Action, The Licensed Trade Charity and The Springboard Charity. By doing so, you’ll be helping them to support those hit by the pandemic with financial assistance, mental health support and career development.
The pandemic hit the hospitality industry like a hammer blow. Restaurants, pubs, bars, hotels and venues have all grappled with an existential threat to their business, this past year, as have the farmers, brewers, manufacturers and distributors that supply them. Businesses, livelihoods and lives have been lost, and many of our favourite places have sadly closed forever.
Those that are still open are fighting a daily battle for survival. They need support if they are to survive, thrive and continue to provide the experiences that make life worth living.
The pandemic has taught us how much richer our lives are for having hospitality in them. Until last March, we took our favourite destinations for granted. When they closed, we realised how keenly we missed the venues at the hearts of our communities. National Hospitality Day will give the nation a chance to show its appreciation by venturing out and re-engaging with the places they love.
National Hospitality Day marks the first time the sector’s main associations, bodies and charities have joined forces. Participating organisations include UKHospitality, The Institute of Hospitality, the British Beer & Pub Association and the British Institute of Innkeeping.
Ross Carter, Chief Executive of The Drinks Trust, said: “It is widely recognised that the impact of lock-down on the pub, bar and hospitality workforce as a whole , has been profound, with many having lost their jobs due to the closure of businesses. Even though the reopening of industry venues gives us optimistic signals of recovery, the further delay to a complete reopening puts a significantly more of them at risk of permanent closure. We are encouraging pubs, bars and any hospitality venues to support and participate in National Hospitality Day, and celebrate this wonderful industry at the heart of British culture.”
Mark Lewis, Chief Executive of Hospitality Action, which conceived the concept, said: “on one amazing day, we’re going to spark the mother of all parties – and all to help the businesses that have been thrown to their knees by Covid-19, and the people who work in them.”
By supporting National Hospitality Day, the public can provide a vital injection of trade which could save their favourite places from closure.
Hospitality businesses looking to participate in National Hospitality Day can register their interest at www.nationalhospitalityday.org.uk
Whether you’re making an individual gift or paying in money raised in your business, if you would like to make a donation click here: https://www.nationalhospitalityday.org.uk/donation/